Privacy Policy — 777ce

1 Who We Are

777ce is the operator of the online casino and sports betting platform accessible at https://777ce.org. The 777ce platform provides real-money gaming services — including slots, live dealer casino games, fishing arcade games, crash games, and a sports betting sportsbook covering cricket, basketball, PSL, UFC, and other markets — to registered players who meet the eligibility requirements set out in the 777ce Terms & Conditions.

For the purposes of this Privacy Policy, 777ce acts as the data controller in respect of the personal data collected from players and visitors to the platform. As data controller, 777ce determines the purposes and means of processing personal data and is responsible for ensuring that such processing is carried out lawfully, fairly, and transparently.

The 777ce platform is operated under an internationally recognised gaming licence. All data protection obligations are observed in accordance with the requirements of that licence framework and applicable international data protection standards.

2 Personal Data We Collect

777ce collects only the personal data that is necessary and proportionate to the purposes described in Section 4 of this Privacy Policy. The categories of personal data we collect from 777ce players include:

777ce does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data (beyond what is provided voluntarily in identity document photographs), or health data, except where a player voluntarily discloses health-related information in the context of a responsible gaming self-exclusion request.

3 How We Collect Your Data

777ce collects personal data through the following primary channels:

• Direct submission by you: Data you actively provide when registering a 777ce account, completing identity verification (KYC), making deposits or withdrawal requests, contacting the support team, or updating your account preferences.
• Automated technical collection: Data collected automatically when you access and use the 777ce platform, including IP addresses, device identifiers, browser fingerprinting for fraud prevention, and session activity logs. This collection occurs through server logs, cookies, and similar tracking technologies described in Section 9.
• Third-party verification providers: Identity verification data may be cross-referenced with third-party KYC service providers who verify the authenticity of CNIC documents and confirm identity against relevant databases as required for anti-money-laundering compliance.
• Payment processors: Transaction confirmation and payment method verification data received from 777ce's integrated payment partners, including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT TRC20 processing providers.
• Fraud and risk monitoring systems: Behavioural and technical data collected through automated risk management systems that monitor account activity for patterns consistent with fraud, collusion, multi-accounting, or money laundering.

4 Why We Use Your Personal Data

777ce processes personal data for the following specific purposes. Each purpose is matched to a legal basis described in Section 5:

1. Account registration and management: To create and maintain your 777ce player account, authenticate your identity on login, and administer your account settings and preferences.
2. Identity verification (KYC): To verify that you meet the minimum age requirement of 21 years, confirm your identity for withdrawal processing, and comply with anti-money-laundering and counter-terrorism-financing obligations imposed by our gaming licence.
3. Payment processing: To process your deposits and withdrawals in PKR through your chosen payment method, verify payment method ownership, and maintain accurate financial records.
4. Platform operation and gaming services: To provide access to casino games, sports betting markets, and all other 777ce platform features, and to ensure fair play through game result logging and audit trail maintenance.
5. Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, unauthorised account access, collusion, bonus abuse, multi-accounting, and money laundering on the 777ce platform.
6. Customer support: To handle your queries, complaints, and account-related requests submitted through the 777ce support channel, and to maintain records of support interactions for quality assurance purposes.
7. Responsible gaming compliance: To implement and monitor deposit limits, cool-off periods, and self-exclusion arrangements you request, and to identify and proactively reach out to players showing indicators of problematic gaming behaviour.
8. Legal and regulatory compliance: To comply with our obligations under the terms of the 777ce operating licence, applicable data protection law, and any lawful requests from regulatory or law enforcement authorities.
9. Marketing communications (with consent only): To send promotional offers, bonus notifications, and platform updates to players who have explicitly opted in to receive such communications. See Section 11 for full details.
10. Platform analytics and improvement: To analyse aggregate, anonymised usage data to understand player behaviour patterns and improve the 777ce platform experience over time.

5 Legal Basis for Processing

Under applicable data protection frameworks, every data processing activity carried out by 777ce must be supported by a valid legal basis. The legal bases we rely on are as follows:

• Contractual necessity: Processing that is necessary to perform the 777ce player agreement (the Terms & Conditions) with you, including account management, payment processing, and game service delivery.
• Legal obligation: Processing required to comply with legal and regulatory obligations, including KYC identity verification, AML record-keeping, and response to lawful regulatory requests.
• Legitimate interests: Processing carried out for 777ce's legitimate business interests, including fraud prevention, security monitoring, responsible gaming intervention, platform analytics, and suppression list management — provided such interests are not overridden by your privacy rights.
• Consent: Processing for marketing communications and non-essential cookies, where your freely given, specific, informed, and unambiguous consent has been obtained. Consent can be withdrawn at any time without affecting the lawfulness of processing prior to withdrawal.

6 Data Sharing & Third Parties

777ce does not sell, rent, or otherwise transfer your personal data to third parties for their own commercial or marketing purposes under any circumstances. Your personal data may be shared with the following categories of third parties solely to the extent necessary for the purposes described in Section 4:

• Identity verification and KYC providers: Third-party service providers engaged by 777ce to verify the authenticity of identity documents and confirm player identity as part of our mandatory KYC and AML compliance process.
• Payment processors and financial institutions: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, USDT TRC20 processors, and debit card processing networks — solely for the purpose of executing your requested financial transactions.
• Game software suppliers: Internationally licensed game providers whose software is integrated into the 777ce platform may receive anonymised session data for game integrity and RNG certification purposes. These providers do not receive personal identity data.
• Fraud and risk management providers: Specialist third-party services that analyse behavioural and technical signals to identify fraudulent account activity and protect the 777ce platform community.
• Regulatory and law enforcement authorities: Where required by applicable law, court order, or a legitimate request from a regulatory authority with jurisdiction over 777ce's operations.
• IT infrastructure and hosting providers: Cloud and server infrastructure providers under contract with 777ce, bound by data processing agreements that require them to process data only on 777ce's documented instructions.

All third-party service providers engaged by 777ce are subject to contractual data protection obligations consistent with the standards described in this Privacy Policy. 777ce does not permit third-party providers to use player data for any purpose other than the specific service they are contracted to provide.

7 International Data Transfers

As an internationally operating gaming platform, 777ce may process or store personal data on servers and through service providers located outside Pakistan. Where personal data is transferred internationally, 777ce ensures that appropriate safeguards are in place to protect the data to a standard equivalent to that described in this Privacy Policy.

Safeguards for international data transfers used by 777ce include, where applicable: contractual clauses requiring the recipient to protect the data to internationally recognised standards; transfers to jurisdictions with regulatory frameworks that provide an adequate level of data protection; and binding corporate rules where transfers occur within a group of companies.

If you would like more information about the specific safeguards applied to any international transfer of your personal data, please contact the 777ce support team at the address provided in Section 16.

8 Data Retention

777ce retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by applicable law or regulatory obligation. The following general retention guidelines apply:

• Active account data: Retained for the full duration of your active 777ce account relationship and for a period of five (5) years following account closure, in accordance with our gaming licence AML record-keeping obligations.
• KYC and identity verification records: Retained for a minimum of five (5) years from the date of verification as required by AML compliance obligations, and longer if required by a specific regulatory investigation or legal proceeding.
• Financial transaction records: Retained for a minimum of five (5) years from the date of each transaction for audit and regulatory compliance purposes.
• Gaming activity logs: Retained for a minimum of three (3) years for game integrity, dispute resolution, and responsible gaming monitoring purposes.
• Support communications: Retained for two (2) years from the date of the last interaction for quality assurance and dispute reference purposes.
• Marketing consent records: Retained for the duration of the consent and for two (2) years following withdrawal of consent, to demonstrate compliance with consent management obligations.

When personal data is no longer required for any of the above purposes and no legal obligation requires its continued retention, 777ce will securely delete or anonymise the data.

9 Cookies & Tracking Technologies

The 777ce platform uses cookies and similar tracking technologies to operate the platform, maintain your session, remember your preferences, and — where you have consented — to analyse usage patterns and deliver relevant promotional content. The main categories of cookies used by 777ce are as follows:

• Strictly necessary cookies: These cookies are essential for the 777ce platform to function. They maintain your authenticated session, enable secure login, and prevent cross-site request forgery. These cookies cannot be disabled without making the platform non-functional.
• Functional cookies: These cookies remember your preferences, including your language settings, game display preferences, and responsible gaming settings. They improve your experience but are not strictly essential.
• Analytics cookies: With your consent, these cookies collect anonymised data about how you interact with the 777ce platform — including pages visited, time spent, and features used — to help us improve the platform. Analytics data is processed in aggregate and is not used to identify individual players.
• Marketing and retargeting cookies: With your explicit consent, these cookies record your platform interactions to enable personalised promotional content. You may withdraw consent for marketing cookies at any time through your browser settings or the 777ce cookie preference panel.

Most web browsers allow you to control cookie acceptance through browser settings. Disabling strictly necessary cookies will impair your ability to use the 777ce platform. Disabling other cookie categories will not affect platform functionality but may reduce the personalisation of your experience.

10 Your Data Rights

Subject to applicable law and regulatory constraints (including AML record-keeping obligations that may limit the exercise of certain rights), 777ce players have the following rights in relation to their personal data:

• Right of access: You have the right to request confirmation of whether 777ce processes personal data about you, and to receive a copy of that data in a structured, commonly used format.
• Right to rectification: You have the right to request correction of any personal data held by 777ce that is inaccurate or incomplete. For changes to core identity data (name, date of birth), updated identity documentation will be required.
• Right to erasure ("right to be forgotten"): In certain circumstances, you may request deletion of your personal data. This right is subject to overriding legal and regulatory obligations that require 777ce to retain certain data for defined periods, as described in Section 8.
• Right to restriction of processing: You may request that 777ce restricts the processing of your personal data in specified circumstances — for example, while the accuracy of data you have contested is being verified.
• Right to data portability: Where processing is based on your consent or on contractual necessity, you may request that personal data you have provided to 777ce be provided to you in a machine-readable format.
• Right to object: You have the right to object to processing of your personal data carried out on the basis of legitimate interests, including profiling for responsible gaming purposes. 777ce will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to withdraw consent: Where processing is based on your consent (including marketing communications and non-essential cookies), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing that took place before the withdrawal.

To exercise any of the above rights, please submit a written request to the 777ce support team at [email protected]. All requests will be acknowledged within five (5) business days and responded to substantively within thirty (30) calendar days. In certain cases of complexity, this period may be extended by a further two months, with notification provided to you.

11 Marketing Communications

777ce sends marketing and promotional communications — including bonus offers, deposit match promotions, free bet notifications, new game announcements, and platform updates — only to players who have provided explicit, informed opt-in consent to receive such communications.

Marketing communications are sent via email and, where separately consented, by SMS to the mobile number registered on your 777ce account. The frequency and content of marketing messages are based on your platform activity and stated preferences, and are subject to the responsible gaming safeguard that players under active self-exclusion arrangements will not receive any marketing communications for the duration of their exclusion.

You may withdraw your consent to receive marketing communications at any time using any of the following methods:

• Clicking the "unsubscribe" link included in any 777ce marketing email.
• Updating your communication preferences in your 777ce account settings panel.
• Contacting the 777ce support team and requesting removal from all marketing lists.

Withdrawal of marketing consent will be processed within five (5) business days. Transactional communications — including deposit confirmations, withdrawal notifications, KYC verification requests, and security alerts — are not marketing communications and will continue to be sent regardless of your marketing consent status, as they are necessary for the operation of your account.

12 Children, Minors & Age Verification

The 777ce platform is strictly operated as a 21+ service. 777ce does not knowingly collect, process, or store personal data from individuals under the age of 21. The registration process includes mandatory age verification, and CNIC-based identity verification confirms date of birth for all players proceeding to real-money activity.

If 777ce discovers or has reasonable cause to believe that an account has been created by or is being used by an individual under the age of 21, the account will be immediately suspended, all activity on the account will be investigated, and the account will be permanently closed in accordance with the 777ce Terms & Conditions. Any data collected from an underage user will be deleted as promptly as possible, subject to any overriding legal obligations.

If you are a parent or guardian and have reason to believe that a person under your care has registered a 777ce account without your knowledge, please contact the 777ce support team immediately at [email protected] so that the account can be investigated and closed.

13 Security Measures

777ce implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:

• 256-bit SSL/TLS encryption: All data transmitted between your device and the 777ce platform is encrypted using industry-standard 256-bit SSL/TLS protocols. The 777ce platform enforces HTTPS on all pages without exception.
• AES-256 encryption at rest: Sensitive personal data stored in 777ce's databases — including identity documents, financial records, and authentication credentials — is encrypted at rest using AES-256 encryption.
• Access controls: Access to personal data within 777ce's internal systems is restricted on a strict need-to-know basis. Employees and contractors are granted access only to the specific data categories required to perform their defined job functions.
• Two-factor authentication: The 777ce platform supports OTP-based two-factor authentication for player accounts. 777ce strongly encourages all players to enable 2FA from their account settings.
• Penetration testing and vulnerability scanning: The 777ce platform infrastructure is subject to regular security assessments to identify and remediate vulnerabilities before they can be exploited.
• Incident response procedures: 777ce maintains documented security incident response procedures. In the event of a data breach that is likely to result in risk to your rights and freedoms, 777ce will notify affected players and relevant regulatory authorities within the timeframes required by applicable law.

Notwithstanding these measures, no internet-based service can guarantee absolute security. You are responsible for maintaining the confidentiality of your 777ce Login credentials and for notifying support immediately if you suspect unauthorised access to your account.

14 Third-Party Links & Integrated Services

The 777ce platform may contain links to third-party services — including payment processors such as JazzCash and EasyPaisa — whose own privacy policies and data processing practices are separate from and independent of this Privacy Policy. When you interact with a third-party service via a link or integration on the 777ce platform, your use of that service is governed by the third party's own terms and privacy policy, not by this document.

777ce is not responsible for the privacy practices, data security standards, or content of any third-party services. We encourage you to review the privacy policies of any third-party services you interact with through the 777ce platform. The inclusion of a payment processor or game provider on the 777ce platform does not constitute an endorsement of that party's broader privacy practices.

15 Updates to This Privacy Policy

777ce reserves the right to update, revise, or replace this Privacy Policy at any time to reflect changes in our data processing practices, changes in applicable law, or operational changes to the 777ce platform. The effective date of the current version is always displayed at the top of this page and in the hero section above.

Where changes to this Privacy Policy are material — meaning they significantly affect how your personal data is processed or your rights in relation to it — 777ce will notify registered players by posting a prominent notice on the platform and, where reasonably practicable, by sending notification to the email address registered on your account.

Your continued use of the 777ce platform following the publication of a revised Privacy Policy constitutes your acceptance of the changes. If you do not agree with the updated Privacy Policy, you should cease using the platform and contact 777ce support to arrange the closure of your account and withdrawal of any remaining balance.

We recommend that you review this Privacy Policy periodically, particularly before making deposits, initiating withdrawals, or updating your account information.

16 Contact & Data Queries

If you have any questions about this Privacy Policy, wish to exercise any of your data rights described in Section 10, or want to report a concern about how 777ce handles your personal data, please contact our compliance team using the following details:

• Support & Data Queries Email: [email protected]
• Response Language: English
• Acknowledgement Timeframe: Within 5 business days
• Substantive Response Timeframe: Within 30 calendar days

When submitting a data rights request, please include your registered 777ce account username, the nature of your request (e.g., data access, data deletion, marketing opt-out), and, for identity verification purposes, the last four digits of your CNIC. This information helps our compliance team locate your records and action your request without unnecessary delay.

If you are not satisfied with 777ce's response to your data rights request or data protection concern, you have the right to escalate your complaint to the relevant data protection authority or gaming regulatory body with jurisdiction over 777ce's operations.